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Bootstrapping EmailOctopus to $3m+ ARR - Jonathan Bull & Tom Evans

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Manage episode 382625962 series 2803681
Content provided by James McKinven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James McKinven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today I’m joined by Tom Evans and Jonathan Bull from EmailOctopus, an email platform who have bootstrapped to over $3m ARR since they were founded in 2014. They’ve been battling in a crowded and competitive market, with some huge funded companies to contend with, but they’ve made it work in an indie way. In this episode we talk about how they lost 99% of their users overnight, why they’ve chosen to compete on price rather than in a niche and their reasoning behind staying bootstrapped for so long.

Get the extended episode here: https://indiebites.com/membership

  • 00:00 Intro
  • 01:24 EmailOctopus Background
  • 02:57 How long did EmailOctopus take to build?
  • 03:09 Launching for free
  • 05:45 Tom joining EmailOctopus
  • 07:11 Growth
  • 07:48 Building in a crowded market
  • 08:55 Differentiating on price
  • 11:30 Raising vs bootstrapping
  • 12:58 Changing goals as a bootstrapper
  • 15:07 Fulfilling the side project urge

Recommendations

Guest Links

My links

Sponsor - EmailOctopus 🐙

EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.

  continue reading

128 episodes

Artwork
iconShare
 
Manage episode 382625962 series 2803681
Content provided by James McKinven. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James McKinven or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Today I’m joined by Tom Evans and Jonathan Bull from EmailOctopus, an email platform who have bootstrapped to over $3m ARR since they were founded in 2014. They’ve been battling in a crowded and competitive market, with some huge funded companies to contend with, but they’ve made it work in an indie way. In this episode we talk about how they lost 99% of their users overnight, why they’ve chosen to compete on price rather than in a niche and their reasoning behind staying bootstrapped for so long.

Get the extended episode here: https://indiebites.com/membership

  • 00:00 Intro
  • 01:24 EmailOctopus Background
  • 02:57 How long did EmailOctopus take to build?
  • 03:09 Launching for free
  • 05:45 Tom joining EmailOctopus
  • 07:11 Growth
  • 07:48 Building in a crowded market
  • 08:55 Differentiating on price
  • 11:30 Raising vs bootstrapping
  • 12:58 Changing goals as a bootstrapper
  • 15:07 Fulfilling the side project urge

Recommendations

Guest Links

My links

Sponsor - EmailOctopus 🐙

EmailOctopus is an independently owned email marketing platform, built to support other small growing businesses. With a focus on affordability and ease of use, EmailOctopus contains all of the features you need to reach and grow your audience. You can start today, with their industry leading free plan where you can contact up to 2,500 subscribers without paying a penny.

  continue reading

128 episodes

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