Christina MacDonald Sikand is the Director of Communications and Public Relations at Toronto-based cross-border fintech startup Remitr.

Before this, Christina worked as the head of community for Toffee Insurance in India, and in public relations with fintech unicorn Transferwise.

She's based out of New York, loves story-telling, building brands, and creating community.

Key themes:

1:03 Growing up in Maine, and discovering a fintech career

4:42 All things Remitr

8:00 On Remitr's highly successful Product Hunt Launch -- recognize the value of network

12:20 Journey from Maine to NYC to Delhi back to NYC

17:40 Being an early stage employee in Insurtech

27:40 Consulting brands on community building and PR

29:00 Working globally and adapting to a new culture in India -- find that foundation that will let you blossom

34:30 How can founders leverage PR better?

40:49 Bringing a PR team to help in early stage startups

41:52 Christina's morning ritual