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Allison Lester and Sarah Merrell: 2023 PR Predictions
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Manage episode 347860138 series 2751462
Allison and Sarah discuss the Fletcher Marketing PR team’s predictions for public relations trends for 2023. With the end of the year around the corner, it is important to be thinking about strategic plans for the future. They talk through these predictions, the implications and benefits for businesses to look toward in the new year.
In this episode Allison and Sarah discuss predictions about:
- Changes in the economy
- The death of influencer marketing
- The importance of paid media
- Gathering and dissemination of data
- Increase in need for owned media
- Innovation and integration
- Taking a stand on social issues
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