Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by GreenMellen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GreenMellen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Why Email is the Most Underrated Marketing Channel

12:32
 
Share
 

Manage episode 346634097 series 2362023
Content provided by GreenMellen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GreenMellen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Why is email underrated?
  • People take email for granted. It’s kind of boring and reliable.
  • It’s been around forever and most people have it.
  • There are plenty of people who do email poorly.
  • We talked about spammy email in a previous episode.
Why is email so valuable?
  • You own your list. Not the platform it’s on.
  • Deliverability is high. Assuming you do email the right way.
  • Open rates are much higher than social reach rates.
  • It’s media rich—meaning you can include links and visuals.
  • Automation is much easier to accomplish—also talked about this in another episode.
How does email work with other marketing platforms?
  • Everything should point back to your website.
  • Use your social, podcast, and blogging content to drive emails.
  • People are often willing to give up their emails in exchange for lead generators.
  • Email is a way to nurture a lead you got from somewhere else.
What’s changing with email lately?
  • Email open rates are less reliable with Apple’s auto-open rates.
  • Email newsletters are making a comeback.
  continue reading

76 episodes

Artwork
iconShare
 
Manage episode 346634097 series 2362023
Content provided by GreenMellen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GreenMellen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Why is email underrated?
  • People take email for granted. It’s kind of boring and reliable.
  • It’s been around forever and most people have it.
  • There are plenty of people who do email poorly.
  • We talked about spammy email in a previous episode.
Why is email so valuable?
  • You own your list. Not the platform it’s on.
  • Deliverability is high. Assuming you do email the right way.
  • Open rates are much higher than social reach rates.
  • It’s media rich—meaning you can include links and visuals.
  • Automation is much easier to accomplish—also talked about this in another episode.
How does email work with other marketing platforms?
  • Everything should point back to your website.
  • Use your social, podcast, and blogging content to drive emails.
  • People are often willing to give up their emails in exchange for lead generators.
  • Email is a way to nurture a lead you got from somewhere else.
What’s changing with email lately?
  • Email open rates are less reliable with Apple’s auto-open rates.
  • Email newsletters are making a comeback.
  continue reading

76 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play