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20. Increasing enrollment and retention at a small public college with Jay Collier at Wayne State College
Manage episode 342347354 series 3290896
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In this episode, you'll hear from Jay Collier who is the Director of College Relations at Wayne State College, a small public college in northeast Nebraska.
You'll hear him discuss:
- how Wayne State has increased enrollment and retention through a culture of supporting students
- why digital is their most effective marketing channel
- how they were able to increase their enrollment marketing budget to achieve necessary targets
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