In this episode, we have Makarand Utpat, an award-winning book author, speaker, business advisor, and social entrepreneur. His expertise in different topics such as digital marketing and personal development is sought out by others who wanted to turn around crises or conflicts into opportunities. Today, Makarand compare the two models of self-awareness based on Johari’s Window and Harvard’s Business Review Model of the Four Self-Awareness Archetypes.

Overlooking Self-Awareness

[01:32]

People appear to neglect and consider the demands, the needs, and the desires of their customers but overlook self-awareness.

Johari’s Window

[03:04]

Johari’s Window is utilized to determine and identify your self-awareness based on how other perceive you and how you know yourself. There are four aspects in the Johari’s Window in which the X-Axis refers to what others perceives about you and the Y-Axis is your understanding to yourself. The four aspects are:

1. Unknown. Things that are not known to yourself and not known to others.

2. Façade. Things that are known to yourself but not known to others.

3. Arena. Things that are known to yourself and known to others.

4. Blind Spot. Things that are not known to yourself but known to others.

The Four Self-Awareness Archetypes

[09:10]

There are some ways where Johari’s Window can be compared with the Four Self-Awareness Archetypes. They are not necessarily the same but they have commonalities in some ways:

1. Interest Factors. It is about knowing who you are, challenging your viewpoint, status quo, and eager to search for the blind spot. Comparing it to Façade, it is about knowing yourself.

2. Aware. It is about what you stand for, seeking out other people’s opinions, and valuing constructive criticisms. Comparing it to Arena, both checks out the awareness of other people and yourself.

3. Pleasers. It is about focusing too much that they overlook what matters to others. Comparing it to Blind Spot, it is all about getting into certain personality traits of being too self-centered.

4. Seekers. It is about not knowing who they are and what they stand for. Comparing it to Unknown,you have not worked on yourself that you never know where you stand. They don’t have similarities.

Mix and Match.

[13:44]

When you mix and match both models, it allows you to become more aware of yourself. Coming up with your self-awareness models, you will be able to sell yourself and hone your unique selling proposition—diligently and predictably.