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How Brands Can Proactively and Reactively Manage their Brand Image with Yonder’s Jonathon Morgan

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Manage episode 295553451 series 2904992
Content provided by Chelsea Craig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chelsea Craig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jonathon Morgan is a technologist, entrepreneur, and founder, and CEO of Yonder. Here he leads a team that helps communicators discover the hidden online groups that spread misinformation and shape public opinion.

His career has spanned media, technology, AI, national security, and social impact. Prior to Yonder, he founded Data for Democracy, a 4,000 member, grassroots collective focused on data projects for social impact.

As a researcher, Jonathan developed new machine learning technologies with DARPA, analyzed online radicalization for the Brookings Institution, and was an advisor to the US State Department. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

  • How Yonder helps brands protect themselves online
  • The most important aspects of reputation management
  • Why you need to be proactive instead of reactive with your online reputation
  • How Yonder calculates how impactful posts will be on the overall narrative
  • The political nature of Covid-19 and how brands should respond to this
  • The power of making a post ‘trend’ and how to shape public beliefs
  • How people’s trust has shifted from government to businesses
  • The importance of data and the danger of emotions

Resources:

Connecting with Jonathon Morgan:

Connecting with the host:

  continue reading

15 episodes

Artwork
iconShare
 
Manage episode 295553451 series 2904992
Content provided by Chelsea Craig. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chelsea Craig or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jonathon Morgan is a technologist, entrepreneur, and founder, and CEO of Yonder. Here he leads a team that helps communicators discover the hidden online groups that spread misinformation and shape public opinion.

His career has spanned media, technology, AI, national security, and social impact. Prior to Yonder, he founded Data for Democracy, a 4,000 member, grassroots collective focused on data projects for social impact.

As a researcher, Jonathan developed new machine learning technologies with DARPA, analyzed online radicalization for the Brookings Institution, and was an advisor to the US State Department. Here are a few of the topics we’ll discuss on this episode of Reputation Matters:

  • How Yonder helps brands protect themselves online
  • The most important aspects of reputation management
  • Why you need to be proactive instead of reactive with your online reputation
  • How Yonder calculates how impactful posts will be on the overall narrative
  • The political nature of Covid-19 and how brands should respond to this
  • The power of making a post ‘trend’ and how to shape public beliefs
  • How people’s trust has shifted from government to businesses
  • The importance of data and the danger of emotions

Resources:

Connecting with Jonathon Morgan:

Connecting with the host:

  continue reading

15 episodes

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