S1E27 - Finding the right brand name

Everything is brand

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This week, the Zync team talks about brand naming. What's in a name? How do you find the right one? And, what are the key considerations - do you invent a word, describe your service, combine words, or is there more to it than that?
For most, domain availability and social media handles are key factors in the decision, but we also discuss the other factors brands need to consider when choosing a name. Join us for this week's discussion!

71 episodes

#MBA #Business #Marketing #Zync #Brand #Brand Management