Google Wednesday fired another shot in the price wars for cloud-computing services, offering businesses more free storage in an effort to compete with industry leader Amazon Web Services.
Google Cloud Platform offered two terabytes of free storage for a year, through one of its partners, a startup called Panzura.
The move highlights the battle among Google, Amazon and Microsoft to provide companies with remote storage, computing power and other technology services, which reduce companies’ need to buy and run their own equipment. Some industry insiders predict storage will soon be free.
By comparison, Amazon offers a service for infrequently accessed data at one cent per gigabyte per month, which would equate to $120 a year for one terabyte of storage. Microsoft’s Azure service offers business the first terabyte of data storage for as little as 2.4 cents a gigabyte per month.