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North American subscribers who exhibit “cord cutting” behavior (top 15th percentile of video users) are dominating network usage
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Consuming on average 212GB a month, more than seven times the 29GB of a typical subscriber
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Viewing the equivalent of 100 hours of video each month
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Accounting for the majority (54%) of total monthly network traffic
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In United Kingdom and Ireland, Netflix is now the second largest source of traffic during the peak evening hours, accounting for over 17.8% of downstream fixed access traffic
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Snapchat generates more traffic than any other third-party messaging app on North American mobile networks, and on one network accounted for an astonishing 12% of total traffic on New Year’s Eve
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Twitch.TV, a live streaming service where video gamers watch each other play, has established itself among the top-15 applications on many fixed networks across the globe, and now generates more traffic than HBO GO on US networks
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During the World Cup, live streaming of matches is predicted to account for over 40% of network traffic on some Latin American mobile networks
Bron
