Microsoft’s Free OneNote Hints At Its Larger Strategy

This morning, Microsoft announced that it was making OneNote, its note-taking service that syncs across platforms, free. The PC app, the new Mac app, and a variety of small tools for the service are now available for anyone to use without cost. Paid upgrades and corporate sales as part of Office 365, however, still exist, and that may hint at Microsoft’s overall strategy for Office going forward.

Until today, Microsoft offered a mixed OneNote experience, with most people getting OneNote through their Office subscription or purchase, the free web app or through Microsoft’s free Metro app for Windows 8 and mobile apps for iOS, Android and Windows Phone.

Microsoft wants to drive OneDrive usage, an experience that is tied closely to OneNote. So the company lowered friction to entry by increasing its platform support in OneNote and by ending pricing questions. No matter where you want to use the service, you can, and Microsoft would like to welcome you into the larger Office-as-a-Service world with open arms.
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