Google today began automatically converting Adobe Flash ads to HTML5. As a result, it’s now even easier for advertisers to target users on the Google Display Network without a device or browser that supports Flash.
Back in September, Google began offering interactive HTML5 backups when Flash wasn’t supported. The Flash-to-HTML5 conversion tools for the Google Display Network and DoubleClick Campaign Manager created an HTML5 version of Flash ads, showing an actual ad rather than a static image backup.
Now, Google will automatically convert eligible Flash campaigns, both existing and new, to HTML5. All the advertiser has to do is upload their ads through AdWords, AdWords Editor, or many third-party tools that work with Google’s ad platform.