WordPress maker Automattic’s acquisition spree to build out its platform continues apace. Today comes news that it has acquired Scroll Kit, a New York-based startup that had developed a platform for people to build websites without needing to know any code, or, in the words of co-founders Cody Brown and Kate Ray announcing the news, “a process for making the web that was more like drawing on a piece of paper.”
The Scroll Kit editor is being shut down in three months as its co-founders integrate some of the features into WordPress. “I can’t go into details about what we’re working on but I can say that we’re shutting down Scroll Kit so we can work on the core WordPress.com product,” Brown tells me. “We’re drawn to WordPress because it’s an opportunity to take the best features inside Scroll Kit and reach an audience that is many magnitudes larger.”
Bron