Auto-Mastering Startup Landr Claims Big Savings for Customers

The company appears to be off to a good start. LANDR has mastered 1.4 million tracks since May of 2014, according to statistics the company shared with Billboard. It has been able to reach creators through partnerships with digital distributors TuneCore, CD Baby, Label Engine and Horus Music.

By the company’s math – and this is debatable – its customers have saved $200 million compared to the traditional mastering process. How were those savings calculated? LANDR says its research found the average price for mastering is $150, which multiplied by 1.4 million tracks equals $210 million in savings. Subtracting $10 million spent at LANDR results in total savings of $200 million, or about $140 per track.