About.me Raises $11M To Rival Facebook For Simple Online Identity

About.me, the second-time around startup that lets you create a simple page about yourself online that others can use to find out a bit more about you, is today announcing another round funding, its second since getting spun out of TC’s owner AOL after AOL originally acquired the startup in 2010.

The company has raised $11 million, money that it plans to invest in adding more features and making its platform easier to use. Or, in the words of co-founder Tony Conrad, to help plug two big gaps: “engaging the user base and motivating them to come back.”
Bron