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Content provided by Julie Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Stop Teaching, Start Transforming: The Art of the Conversion Story
Manage episode 519043637 series 2399082
Content provided by Julie Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this powerful conversation, I’m joined once again by my friend and speaking coach, Colin Boyd, to celebrate the release of his brand new book One Presentation Away: Become an Irresistible Speaker and Convert More Clients. We unpack what it really means to craft a conversion story—the kind of story that doesn’t just inspire but actually moves your audience to take action.
Colin shares his proven frameworks for designing presentations that sell, shifting from “information mode” to “decision mode,” and reframing the fear of selling into an act of service. Whether you’re speaking on stage, hosting a webinar, or leading a conversation online, this episode will help you master the art of influence and become the kind of communicator who changes lives—one presentation at a time.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Welcome to Woman of Influence
00:49 Introducing Colin and His New Book
02:29 The Concept of Conversion Stories
06:17 The Structure of a Great Presentation
07:00 Special Offer: Join the Growth Collective
08:44 Crafting Your Conversion Story
15:13 Shifting from Information to Decision Mode
21:03 Motivational Content and Case Studies
22:37 The Frustration of Inaction
23:24 The Power of Reframing
24:53 Understanding and Embracing Selling
27:01 Creating Impact Through Commitment
29:57 Strategies for Effective Webinars
34:47 Achieving Six-Figure Presentations
40:08 Conclusion and Next Steps
QUOTABLES:
“ Sometimes just simply meeting them where they are and providing something that allows them to make a commitment to their next step is the key that can unlock so much.” - Julie Solomon
“ I don't tell the whole story of my entire business journey. I don't talk about where I went to university. I don't talk about when I got married. I don't go through how many kids I have. I don't go through all the different trainings that I did and certifications and the fact that I'm a CSP speaker and because all of that stuff is just, not really relevant. And so what you have to do is you have to find the story that is most relevant to the vehicle that you help people with.” - Colin Boyd
GUEST RESOURCES:
Get Colin’s Book One Presentation Away
IG: https://www.instagram.com/colinboyd/
website: https://conversionstoryformula.com/
RESOURCES:
💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1
Your content deserves to convert, not just be seen.
Inside The Growth Collective, you get:
Monthly live coaching from me to sharpen your message and content strategy
Access to my Content Catalyst custom-built AI tool that help you write content that actually sells.
A behind-the-scenes look at how I create content that leads to real revenue
And you can try it today—for just $1.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
MUST HAVES THIS MONTH:
[COMFORT WITHOUT COMPROMISE] Discover the collection redefining underwear. Shop Fits Everybody!
[LEARN FROM THE BEST] Access over 200+ classes taught by icons. Get 15% off!
[READY WHEN YOU ARE] The easiest way to launch and grow your business is here. Start with Shopify for just $1/month.
530 episodes
Share
Manage episode 519043637 series 2399082
Content provided by Julie Solomon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Solomon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this powerful conversation, I’m joined once again by my friend and speaking coach, Colin Boyd, to celebrate the release of his brand new book One Presentation Away: Become an Irresistible Speaker and Convert More Clients. We unpack what it really means to craft a conversion story—the kind of story that doesn’t just inspire but actually moves your audience to take action.
Colin shares his proven frameworks for designing presentations that sell, shifting from “information mode” to “decision mode,” and reframing the fear of selling into an act of service. Whether you’re speaking on stage, hosting a webinar, or leading a conversation online, this episode will help you master the art of influence and become the kind of communicator who changes lives—one presentation at a time.
Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!
KEY POINTS:
00:00 Welcome to Woman of Influence
00:49 Introducing Colin and His New Book
02:29 The Concept of Conversion Stories
06:17 The Structure of a Great Presentation
07:00 Special Offer: Join the Growth Collective
08:44 Crafting Your Conversion Story
15:13 Shifting from Information to Decision Mode
21:03 Motivational Content and Case Studies
22:37 The Frustration of Inaction
23:24 The Power of Reframing
24:53 Understanding and Embracing Selling
27:01 Creating Impact Through Commitment
29:57 Strategies for Effective Webinars
34:47 Achieving Six-Figure Presentations
40:08 Conclusion and Next Steps
QUOTABLES:
“ Sometimes just simply meeting them where they are and providing something that allows them to make a commitment to their next step is the key that can unlock so much.” - Julie Solomon
“ I don't tell the whole story of my entire business journey. I don't talk about where I went to university. I don't talk about when I got married. I don't go through how many kids I have. I don't go through all the different trainings that I did and certifications and the fact that I'm a CSP speaker and because all of that stuff is just, not really relevant. And so what you have to do is you have to find the story that is most relevant to the vehicle that you help people with.” - Colin Boyd
GUEST RESOURCES:
Get Colin’s Book One Presentation Away
IG: https://www.instagram.com/colinboyd/
website: https://conversionstoryformula.com/
RESOURCES:
💡Just Launched: The Growth Collective: Monthly Coaching With Me—for just $1
Your content deserves to convert, not just be seen.
Inside The Growth Collective, you get:
Monthly live coaching from me to sharpen your message and content strategy
Access to my Content Catalyst custom-built AI tool that help you write content that actually sells.
A behind-the-scenes look at how I create content that leads to real revenue
And you can try it today—for just $1.
[ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.
MUST HAVES THIS MONTH:
[COMFORT WITHOUT COMPROMISE] Discover the collection redefining underwear. Shop Fits Everybody!
[LEARN FROM THE BEST] Access over 200+ classes taught by icons. Get 15% off!
[READY WHEN YOU ARE] The easiest way to launch and grow your business is here. Start with Shopify for just $1/month.
530 episodes
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Similar to Woman of Influence
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
…
continue reading
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No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book "Building A StoryBrand", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.
…
continue reading
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continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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