Anda Pho is the President of Evite, the first and leading digital platform for bringing people together. She joined Evite in 2022 as Chief Product Officer, where she focused on modernizing the customer experience through ease and customization. Before Evite, Anda was the Chief Marketing Officer at True&Co., a lingerie start-up that sold to PVH, where she created an online bra fit quiz that attracted over 9 million users. This innovation helped establish the modern wirefree bra category, making it the #1 franchise for Calvin Klein. Anda has also held executive roles at POM Wonderful and Teleflora and earned her MBA from the Wharton School at the University of Pennsylvania, after graduating from UCLA.