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#64 How to Start a Story People Want to Hear
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- The hardest part of storytelling is knowing where to begin.
- Most people start with way too much setup… or none at all.
- Use one simple formula to fix it:
- “So…” + Specific Time + Person + Action + Place + Goal/Tension
- Why it works: your listener instantly knows what’s happening and why it matters.
- A good opening line buys you attention for the next 90 seconds.
- Keep stories tight: 90–120 seconds is enough to land a point.
- Script your first line, test it, tweak it, and use it everywhere.
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Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.
For more, visit our website: www.thecommonwealthpartners.com.
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