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Byte'm Brownie Bites: College Roommates to CPG Success & Once Upon a Farm's IPO
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In Episode 3 of Unpackaged Goods, Jonathan breaks down Once Upon a Farm's IPO filing, Smucker's protein-powered PB&J launch, and why everyone's putting weird stuff in non-alcoholic beer.
Then, the founders of Byte'm Brownie Bites share their journey from college best friends to CPG entrepreneurs. We discuss:
- Building a brownie brand on pure nostalgia
- Why they refused to make "healthy" brownies
- Scaling from dorm room to retail shelves
- The power of friendship in business
- Their advice for college students with CPG dreams
Plus: Joyride beats Skittles at Target, PRIME sales collapse 50%, and someone made kratom beer (yes, really).
Available on Apple Podcasts, Spotify, YouTube, and everywhere you get podcasts.
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