In this episode, James Dooley and Kasra Dash break down the exact strategies roofing companies are using in 2025 to generate consistent, high-quality local leads. What begins as a simple walkthrough of Google Business Profile optimization expands into a full system for dominating your local market—covering SEO, PPC, Meta ads, organic content, AI-powered automation, and the shift toward AI search engines like ChatGPT and Gemini.

James Dooley and Kasra Dash also pull back the curtain on the real numbers behind inbound vs. outbound lead generation, why real-time leads convert dramatically higher, and how roofing companies can avoid the “shared leads race to the bottom” by choosing the right partners and channels.

By the end, you’ll understand the modern roofing lead generation ecosystem and walk away with a clear, actionable roadmap to increase inquiries, improve conversion rates, and scale your roofing business with confidence.