In this episode of the UK Lead Generation Podcast, James Dooley sits down with Kasra Dash to tackle the challenge of generating consistent inquiries for AV hire companies throughout the United Kingdom. The conversation reveals which marketing strategies genuinely work for audio visual businesses and which ones waste money, starting with foundational tactics like optimising Google Business Profiles and creating SEO-optimised service pages for staging, lighting, and surround sound equipment. James Dooley and Kasra Dash compare inbound versus outbound lead generation, sharing data that shows inbound leads convert at 16.1% whilst outbound leads struggle at just 1.4%, a twelve-fold difference in effectiveness.

The discussion examines real-time lead response strategies, with internal data revealing that responding within one minute increases conversions by 63%. They explore various channels including PPC advertising, Meta ads, organic social media, and emerging AI-powered search engines like ChatGPT and Claude. Kasra Dash addresses the pain point of shared leads from platforms like Checkatrade and Bark, explaining why they create pricing pressure, before introducing Fat Rank's commission-based model where AV hire companies only pay on converted jobs. Listeners gain practical insights on tracking cost per lead and cost per acquisition, helping audio visual businesses serving corporate events and conferences achieve sustainable growth in the competitive UK market.