This week, we’re joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.

In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business.

He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today’s landscape.

We also explore:

• Why brand clarity is kindness in franchising

• How he scaled operations from £1 to £3.6M+ in revenue

• Turning unsexy sectors into standout brands

• The truth about hustle culture, resilience, and startup mindset

• Why emotional ROI matters just as much as financial ROI

If you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.

🔗 Connect with Amrit:
Instagram: @walfinch
LinkedIn: Amrit Dhaliwal

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