Chris Winters on the Real ROI of Sponsorship: Inside the Armed Forces Bowl
Manage episode 522853218 series 3331933
In this episode of The Transaction Report, Steve Feuerstein sits down with Chris Winters, AVP Marketing and Digital Experience at Armed Forces Insurance, to break down what real sponsorship ROI looks like. From the Armed Forces Bowl to multi-channel activation, Chris shares how AFI turns purpose and relevance into measurable value.
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