What’s stopping legacy companies from becoming the next Airbnb or Amazon—and how can they unlock platform thinking to transform their assets into thriving ecosystems?

Dive into how established organizations can use the “Digital Phoenix” effect to fuel innovation, leverage their existing advantages, and reshape value creation with cutting-edge insights from the world of platforms.

Topics covered:
Platform business models and value creation
Platform thinking vs. traditional business models
The “Digital Phoenix” effect and leveraging idle assets
Case studies: Telepass, EasyPark, airports, and Chipotle
Overcoming barriers to platform transformation
Internal platforms and cross-functional collaboration
The impact of AI and generative AI on organizations
Employee engagement and organizational change
Shifting from customer-centricity to value architecture
Scaling, flexibility, and regeneration benefits of platforms

Connect with Daniel & Tommaso:
Website: PlatformThinking.EU
LinkedIn: Daniel Trabucchi // Tommaso Buganza

Episode Chapters
00:00:05 – Introduction and welcome
00:00:33 – The rise of platform companies and industries reshaped
00:01:38 – AI’s role in internal platforms and collaboration
00:02:02 – Guests’ background and partnership
00:02:29 – The Digital Phoenix Effect and business transformation
00:04:16 – The Phoenix analogy and legacy company opportunities
00:04:43 – Telepass case study: from legacy to platform
00:05:58 – Overcoming the chicken-and-egg problem
00:07:39 – Idle assets: a startup advantage for legacy firms
00:08:47 – Defining platforms: do both sides need to be tech-centric?
00:09:18 – Types of users and value creation differences
00:10:09 – Legacy firms, tech, and two-sided value
00:12:36 – Nontraditional examples: airports and value creation
00:14:12 – Chipotle’s farmer market: a pandemic case
00:17:11 – Mindset shifts: sustainability, regeneration, and platform transformation
00:19:09 – Barriers to platform adoption: mindset, complexity, and value
00:23:57 – From customer shoes to value architect’s perspective
00:25:10 – Reshaping organizations: multiple customer mindsets
00:27:23 – Common worries of business leaders
00:29:41 – Benefits for companies making the leap
00:33:25 – Organizational change and employee engagement
00:34:14 – Leading innovation and internal platform value
00:36:12 – Creating a win-win within organizations
00:38:26 – AI’s evolving role in platform thinking
00:40:57 – Internal collaboration and GenAI’s sliding doors
00:42:49 – Where to find the guests and resources
00:44:03 – Show credits and closing