If you’re an aspiring author with big ideas and impressive credentials but no real following, this conversation is for you.

In this episode, MeiMei Fox sits down with personal branding expert Katrina Friel to unpack why so many authors and coaches struggle financially and how to fix it by building a whole ecosystem around your book.

You’ll learn why your book is just the beginning of your business, how to turn it into a true authority-building asset, and how to design a high-end signature program so you’re not relying on $20 book sales to build a six- or seven-figure author business.

Katrina walks through her proven ecosystem model:

• Why a book is the first stream of income and the foundation of your brand
• How your book leads to a personal brand, website, TED-style talk, and premium signature program
• Why the money is not in the book but in transformational offers at $5k, $10k, $20k+
• How to use speaking and podcasts as your main lead generation (instead of hoping social media “saves” you)
• How to repurpose your book into memes, clips, and content so social media stops feeling like a full-time job
• Step-by-step examples of clients who built entire institutes and hit seven figures using this model

Whether you dream of coaching, consulting, speaking, or leading your own programs, this episode will show you how to think beyond “just the book” and start building a real author business.

Highlights & Timestamps:
00:03 – Why brilliant ideas and gold-star résumés aren’t enough without a brand
01:52 – The biggest mistake: thinking “a book will fix everything”
02:26 – Book → Brand → Website → TED Talk → Signature Program
03:44 – Why the real money is in high-end transformational programs
10:46 – Turning your book into 300 memes and dozens of short video clips
12:15 – Why social media alone won’t build your client base
14:05 – Free speaking gigs as six-figure lead generators
21:04 – How to actually get speaking gigs and presenter call-outs
27:01 – Case study: turning a VA business into a million-dollar ecosystem and institute

If you’re ready to stop thinking of yourself as “just an author” and start building a powerful personal brand and business around your ideas, this conversation will show you what’s possible.