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How to raise your rates as a Personal Trainer 2025/26
Manage episode 522516676 series 3493005
Send us a text if you want to be on the Podcast & explain why!
Want clients to say yes to higher rates without flinching? We unpack a practical, honest roadmap to charging more in 2026 by doing the one thing that always works: raising your value and proving it in the session. From smarter warmups and sharper assessments to hands-on seminars that light a fire under your coaching, this conversation tackles the skills, scripts, and mindset needed to step into premium pricing with integrity.
We start with a hard look at undercharging and why it’s usually a communication issue, not a market limit. Then we map the environments where $100 to $200 per hour is normal and show how to align your services with that expectation. You’ll hear how to swap passive foam-rolling time for targeted prep, use a simple movement screen to personalize programming, and integrate nutrition and recovery guidance without overstepping scope. We also share a reusable script to announce your rate change, timeline it, and give clients real options: pre-purchase at current rates, sponsor your education, or join a charity workout that funds your seminar travel.
Along the way, we dive into the compounding power of seminars—why two days of supervised, hands-on learning can beat months of trial and error—and how proximity to high-level coaches, physical therapists, and dietitians expands your network and your confidence. You’ll get tactics to trim an energy-draining roster, consolidate your schedule, and get comfortable with “no” so you can say “yes” to better-fit clients and higher leverage work. If you’re ready to turn passion into a durable career, this is your blueprint: learn, implement, communicate, increase.
Subscribe for more no-fluff coaching, share this with a trainer who needs a push, and leave a review to tell us your 2026 rate goal.
Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!
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Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm
Chapters
1. Welcome And Mission (00:00:00)
2. International Pods And Series Context (00:00:27)
3. Why Trainers Must Raise Prices (00:01:02)
4. Mindset Lesson From Wall Street (00:01:43)
5. Train Where Clients Can Afford Your Rate (00:03:13)
6. Surround Yourself With Top Trainers (00:03:55)
7. Seminars As Confidence And Skill Catalysts (00:04:43)
8. Gym Floor Story: Don’t Phone In Warmups (00:05:41)
9. How To Pitch A Price Increase (00:07:15)
10. Sponsorships, Charities, And Prepay Strategies (00:08:38)
11. Implement What You Learn Or Lose Trust (00:10:12)
12. Trim The Fat And Own Your Schedule (00:11:06)
13. Swift Analysis And Client Buy-In (00:12:06)
14. Hands-On Learning Beats More “Experience” (00:13:15)
15. Foundations: Assessments, Programming, Nutrition (00:14:53)
16. Seminars That Changed A Career (00:16:15)
17. Networking Opens Doors And Vision (00:18:14)
283 episodes
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