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Ep. 365 How to build an Online PT business w/ SUF-CPT & Hybrid Coach Caleb Tomasin
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- From Rugby at Cal to Online SUF-CPT: Coach Caleb: caleb_tomasin
You don’t need a massive following to build a real coaching business. You need fundamentals, live feedback, and the courage to ship imperfect work. We sit down with Caleb to unpack how hands-on experience at a performance gym evolved into a focused online strength and conditioning model, especially for rugby athletes, and why simple systems beat flashy tactics when the goal is results.
We walk through what credible programming actually looks like: a warm-up that matters, strength blocks that pair main lifts with explosive work, accessories that build resilience, and conditioning that respects the sport using zone two and interval days off-feet. Caleb breaks down his onboarding process—from fit and expectations to payment, setup, and rapid delivery—then shows how he tracks sets, reps, RPE, rest, and progress in-app. On nutrition, we start with real life: photo food journals to spot patterns and easy swaps, then macros for those ready to weigh and measure, all designed for adherence over perfection.
The business side echoes the training side: reps build confidence. Free value content grows trust and reach. A single communication channel, midweek check-ins, and Sunday reviews keep clients engaged without chaos. We talk mindset, too—avoiding comparison traps, embracing long timelines, and serving people just a couple steps behind you. If you’ve hesitated to coach online because the space feels loud, this conversation gives you a blueprint rooted in fundamentals, clarity, and action.
If this resonates, follow Caleb on Instagram at @caleb_tomasin, then subscribe, share the show with a coach who needs it, and leave a quick review so more trainers can find these tools.
Want to ask us a question? Email email [email protected] with the subject line PODCAST QUESTION to get your question answered live on the show!
Our Instagram: Show Up Fitness CPT
TikTok: Show Up Fitness CPT
Website: https://www.showupfitness.com/
Become a Personal Trainer Book (Amazon): https://www.amazon.com/How-Become-Personal-Trainer-Successful/dp/B08WS992F8
NASM / ACE / ISSA study guide: https://www.showupfitness.com/collections/nasm
Chapters
1. Mindset: Expertise As A Spectrum (00:00:00)
2. Show Intro And Certification CTA (00:00:37)
3. Caleb’s Path To Coaching And Mentorship (00:01:04)
4. Why Live Mentorship Beats Textbook Certs (00:03:10)
5. Hybrid Coaching Goals And Career Tracks (00:04:18)
6. Gym Experience To Online S&C For Rugby (00:05:00)
7. Hands-On Before Online: Raising Standards (00:06:40)
8. Role Of Trainers And The Low Barrier Problem (00:08:15)
9. Onboarding Flow And Client Fit (00:09:40)
10. Systems, Bucketing Goals, And Tools (00:11:05)
11. Programming Structure And Contrast Training (00:12:10)
12. Conditioning: Aerobic Base And Intervals (00:13:18)
13. Client Goals: Weight Loss And Recomp (00:14:03)
14. Nutrition: Photo Journals To Macros (00:14:46)
15. Communication, Check-Ins, And Adherence (00:16:00)
16. Common Pitfalls And Long-Term Mindset (00:16:46)
17. Marketing: Free Value And Content Reps (00:17:32)
18. Overcoming Fear And Building A Brand (00:18:45)
19. Confidence Through Reps And Results (00:19:56)
20. Final Advice: Post And Be Consistent (00:21:05)
21. Closeout And Where To Find Caleb (00:22:35)
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