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Burn the old playbook (With Jacco van der Kooij)
Manage episode 483833344 series 3380698
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AI won’t fix your sales model if the foundation is broken. In this episode, Jacco van der Kooij explains why the old go-to-market playbook is collapsing—and what the new, AI-powered future actually looks like.
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- (00:00) - Introduction
- (02:32) - AI and the old playbook
- (10:34) - The role of customers in growth
- (25:56) - Human-Led Growth Powered by AI
- (33:57) - AI Integration in Sales
- (37:51) - The Future of AI in Business Operations
- (46:09) - Wrapping up
- (48:37) - On the next episode
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