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S3 E57: One Brand, 28 Retail Stores Launched: Marketing Tactics Are Overrated; What Really Drives Growth
Manage episode 522218335 series 2812661
In this episode, host Jack Ferguson breaks down the real drivers of revenue growth by going back to first principles. No tactics worship, just the underlying forces that move product.
He talks about:
- How 28 retail launches helped him isolate the true impact of tactics
- You can grow revenue and still lose market share, and why many brands mistake this for promotional success.
- The danger of trying to compensate for weak demand with better creative or more advertising.
- What marketers should obsess over first, and why understanding category growth is upstream of every promotional conversation.
About Your Host:
Jack Ferguson is an evidence-based brand strategist with 15 years experience in marketing across 25 industries.
Helpful Links:
- Find Jack on LinkedIn here: https://www.linkedin.com/in/jackfergusonmymm/
- Follow The Push on LinkedIn here: https://www.linkedin.com/company/thepush
- Follow The Push on TikTok here: thepushmedialab (@thepushmedialab) | TikTok
- Follow The Push on Instagram here: Instagram
- Visit The Push website here: For Senior Marketers...By Senior Marketers | The Push
- Visit Jack’s personal website here: Brand Strategist + Marketing Consultant — Jack Ferguson
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