Ever wondered what it actually takes to turn a scrappy merch idea into something people love to wear, keep, and show off? We open the studio doors and walk through the messy, creative, deeply satisfying process behind memorable promotional products and uniforms—complete with tight deadlines, picky color matches, and the joy of getting it right.
We start with the spark: unexpected product requests that keep our creative muscles fresh. From a large international order of custom wombat plush where ear color mattered as much as delivery timing, to a complex conference collection for the housing sector in Canberra with strict specs and zero room for error, the team explains how ideas meet feasibility. You’ll hear how clear briefs, vector artwork, and early approvals protect quality, and why organized clients help us trade guesswork for speed. Then we shift to activations and premium keepsakes—Netflix-branded pieces that ride pop culture waves, and Luna Park’s Squid Game tokens designed to feel worth winning. Each example shows how storytelling, materials, and finishing choices turn branded items into lasting mementos.
Behind the scenes, operations turns ambition into repeatable success. We dig into apparel print methods like screen printing and sublimation, how fabric choice affects color and durability, and the small checks—stitch density, legible micro text, pantone alignment—that prevent big headaches later. When timelines compress, we prefer tight option sets over sprawling catalogs, so we can hit budgets and ship dates without sacrificing brand impact. The throughline is simple: clear goals, honest communication, and a willingness to decide. That’s how great merch lands on time and gets used again and again.
If you’re planning your next kit, activation, or uniform rollout, this one’s for you.

Follow our host:

Charles Liu: https://www.linkedin.com/in/charles-liu-042b9124/

Connect with our guests:

• Katherine Durham: https://www.linkedin.com/in/katherine-durham-772876193/
• Mark Tyssen: https://www.linkedin.com/in/mark-tyssen-b141aa257/
• Swami Rossat: https://www.linkedin.com/in/swami-rossat/
• Anil Gupta: https://www.linkedin.com/in/anilgupta72/
• Wendy Li: https://www.linkedin.com/in/wendy-li-424821161/

Follow Cubic Promote:
🔗 LinkedIn: https://au.linkedin.com/company/cubic-promote
📸 Instagram: https://www.instagram.com/cubicpromote/
👍 Facebook: https://www.facebook.com/CubicPromote
🎵 TikTok: https://www.tiktok.com/@cubic_promote
📌 Pinterest: https://au.pinterest.com/cubicpromote/
⭐ Google Business: https://share.google/hskqvOCdVzgckNmYJ
✖️ X: https://x.com/cubicpromote
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Find out more and visit our website: https://www.cubicpromote.com.au/