This episode features Kristi Straw, Founder & CEO of Lighthouse Leadership Consultants™ ⭐ and the creator of the UNICORN Leader™ model 🦄—a framework reshaping how executives think about influence, trust, and high-performance culture. With more than 25 years in senior leadership roles, Kristi has become a sought-after advisor for top performers navigating big transitions: stepping into the C-suite, scaling teams, rebuilding culture, or redefining their leadership brand 🚀.Kristi is known for her no-nonsense, truth-telling approach 🎯 to coaching, helping leaders get clear, get confident, and take bold action that actually moves their careers forward. Today, she breaks down what real leadership looks like now—from building a personal brand that commands attention inside your organization 👀 to diagnosing the hidden issues that tank team performance ⚡.If you want to lead with more impact, communicate with authority, and future-proof your career, this is a conversation you don’t want to miss 🎙️.The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host ⁠⁠Jody Fisher⁠⁠ is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on ⁠⁠Facebook⁠⁠, ⁠⁠Twitter⁠⁠, ⁠⁠Instagram⁠⁠, and ⁠⁠TikTok⁠⁠ at @ThePRPodcast.Kristi Straw: LinkedIn - https://www.linkedin.com/in/kstrawmbaInstagram - https://www.instagram.com/lighthouseleadershipconsultant/Lighthouse Leadership Consultants™: Website - https://lighthouseleadershipconsultants.com/LinkedIn Company Page - https://www.linkedin.com/company/lighthouseleadershipconsultants UNICORN Leader™Amazon - https://www.amazon.com/UNICORN-Leader-Innovation-Influence-Workplace/dp/B0DGFJTSQ6The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?Christopher Appoldt Photography: website - https://www.christopherappoldt.com