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Let’s be honest… pricing in healthcare is a mess. Between insurance negotiations, opaque billing systems, and decades of corporate conditioning, it’s no wonder so many physicians feel lost when it comes to setting their own prices.

If you’re transitioning out of corporate medicine to start your own clinic, chances are you’ve wrestled with this question: How much should I charge? Maybe you’re afraid of overcharging patients. Maybe you’re angry after years of being underpaid and undervalued. Or maybe you just have no idea what “fair” even looks like outside the insurance machine.

Pricing isn’t just about numbers, it’s about mindset. Most physicians don’t realize how much their old environment has shaped the way they think about money, worth, and value. In this episode, I'll unpack why pricing feels so emotionally charged, how to stop focusing on your patients’ wallets, and what it really means to price your services with confidence and clarity.

References

Episode 14. When “Patient Access” Becomes a Trap: The Hidden Guilt of Leaving Corporate Medicine

Download my free guide 6 Steps to Opening a Clinic here!

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Audio Stamps

[02:00] The Physician's Dilemma: How healthcare pricing lacks transparency and why physicians feel trapped between what patients expect to pay and what insurance actually reimburses.

[03:00] Pattern #1 - Fear of Overcharging: Why worrying about charging "too much" can lead to underdelivering care.

[06:00] Cost vs. Price vs. Value: Understanding the differences between these three key terms for pricing decisions.

[09:00] Pattern #2 - Overinflating Prices: How past resentment and competitor comparisons create problematic pricing strategies.

[11:00] The Resentment Trap: Why pricing based on past underpayment creates short-term satisfaction but long-term problems.

[12:00] The Market Rate Mistake: How focusing on competitor pricing keeps you out of your own business.

[14:00] The Strategic Advantage: Why starting with lower prices makes it easier to raise them and improves sales psychology.

To work with Amanda Sabicer or find out more, check out her website at www.amandasabicer.com.