In this episode of The People Playbook Podcast, Jason Taylor sits down with Todd Belliveau, President of Primexecutive Inc. and former CEO of 214 Carson Company, to unpack over 40 years of leadership experience across the beverage, retail, and manufacturing sectors.

Todd shares his 3P Leadership Model – Purpose, Passion, and Persistence, and explains how leaders can inspire belief, fuel intrinsic motivation, and keep culture intact through mergers, transformations, and challenging times.

From avoiding the trap of accountability without empowerment, to balancing entrepreneurial thinking with disciplined execution, Todd offers practical, battle-tested advice for leaders at every stage.

Whether you’re an emerging leader or a seasoned executive, this conversation will leave you with a sharper playbook for building trust, developing your people, and leading with clarity.