In today’s episode of The Online Hustle, we sit down with Patrick O’Neil, Senior Brand Manager at Zesty Paws, one of the biggest and most influential pet supplement brands on Amazon.
Patrick’s story is wild: from flipping Toys R Us liquidation carts in high school… to launching 7-figure supplement brands… to now leading one of the most recognisable pet brands in the world.
He reveals exactly how Zesty Paws stays ahead in a category filled with cheap knockoffs, “too-good-to-be-true” competitors, and aggressive AI-driven marketplaces.
We break down:
🔥 Why brand trust beats every Amazon “hack”
🔥 The biggest mistake sellers make with UGC & influencer content
🔥 How TikTok Shop secretly boosts Amazon rankings
🔥 Why emotional connection now converts more than SEO
🔥 How to build a product consumers actually believe in
🔥 And how Patrick would launch a brand this weekend… if he had to start from £0
If you sell on Amazon, want to build a brand, or you’re in the pet/wellness space then this is mandatory viewing for you.
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