Bestie Slay! Gen Z Agents vs. The Market - #66 Emma Dolgin and Ellen Martinez
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Two twenty-somethings, high stakes, and a market that refuses to sit still. I sit down with Emma Dolgin (The Grubb Company) and Ellen Martinez (Compass) to unpack what it really takes to build a real estate career in your early 20s. No TV gloss, just the moves that matter. From first deals during the 2021 frenzy to the humbling slowdown that followed, Emma and Ellen share how they learned fast on strong teams, built trust through consistency, and kept cash flow sane when commissions went quiet.
We dig into the East Bay’s unique rhythm, upfront disclosures, multiple offers, and the kind of local nuance that renders automated pricing laughable. They explain why buyer representation agreements filter for serious clients, how open houses and sphere marketing still work when you’re patient, and where social media shines as a credibility layer rather than a magic lead faucet. The Oakland realities come into focus: price declines, tougher insurance in the hills, and the lock-in effect of 2–3% mortgages that keep sellers put and inventory uneven.
And yes, we challenge the AI narrative. Emma tested disclosure summaries with a model and watched it miss vital details. Helpful for drafts and checklists? Absolutely. A stand-in for local judgment, negotiations, and on-the-spot problem solving? Not even close. If you’re an aspiring agent, you’ll hear hard-won advice about choosing teams, asking for help early, and treating real estate like a pro, because the moment you show up with care and competence, people notice.
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Follow Emma Dolgin on Instagram @emma.dolgin
Follow Ellen Martinez on Instagram @ellenmartinezre
Emma Dolgin is a licensed CA REALTOR® DRE#02113494
Ellen Martinez is a licensed CA REALTOR® DRE#02135069
Declan Spring is a licensed CA REALTOR® DRE#01398898
Chapters
1. Why Talk to Gen Z Realtors (00:00:00)
2. Meet Emma and Ellen (00:01:20)
3. Choosing Real Estate in Their Early 20s (00:03:15)
4. Texas vs. East Bay Markets (00:06:25)
5. Reality TV Perception vs. Real Work (00:10:30)
6. Reputation, Respect, and Commission Misconceptions (00:15:45)
7. Getting Licensed Young and First Wins (00:19:20)
8. Market Cycles: Boom, Slowdown, Humility (00:24:00)
9. Teams, Mentorship, and Brokerage Choice (00:28:35)
10. Lead Gen: Open Houses, Referrals, Social (00:33:10)
11. Buyer Agreements and Professional Boundaries (00:37:25)
12. AI Hype vs. Human Judgment (00:41:10)
13. Local Knowledge Beats Algorithms (00:47:05)
14. Emotional Labor and Problem-Solving (00:51:20)
15. Oakland’s Price Drops and Insurance Pain (00:55:40)
16. Politics, Uncertainty, and Attention Overload (01:00:20)
17. Community, Identity, and Lifestyle (01:04:30)
18. Myths About Money and “Easy” Deals (01:08:10)
19. How’s the Market? Asking Better Questions (01:12:00)
20. Where to Find Emma and Ellen (01:15:20)
68 episodes