🎉 A castle party in Budapest might steal the headlines… but the real story lives in the inbox.
This week on The LFG Show, we’re sitting down with Chelsea — an *email OG who’s been coding creatives since 2009 and now moves Fortune 500 budgets with precision and flair. 💥
From Budapest to the boardroom, Chelsea breaks down how email still dominates performance marketing, why consented data partnerships unlock scale, and what it really takes to sell into enterprise brands without losing your sanity.
💡 This episode is a masterclass in email performance, partnerships, and patience — featuring real tactics, real talk, and a peek inside the trenches of high-stakes media buying.
🔥 Shoutout to our sponsor, ringba.com — the #1 call-tracking platform empowering marketers, agencies, and media buyers to optimize campaigns and maximize ROI. #GetGoated
Timestamps
0:00 — Setting The Scene In Budapest
1:47 — Why Email Traffic Outperforms
2:29 — Data Partnerships And Third-Party Consent
3:09 — Selling Into Fortune 500 Brands
4:10 — Vertical Mix And Seasonality
5:13 — Why Attend Affiliate World
6:02 — Speaking On Stage As Deal Flow
7:06 — Spotting The Next Hot Category
8:22 — The Craft Of Email And Analytics
9:37 — Follow-Up Systems That Stick
10:31 — How To Work With Chelsea’s Team
11:14 — Collaboration Over Ego
12:06 — Panels, Replays, And Real Learning
13:06 — Closing Hype And Community CTA