Welcome to the inaugural episode of the Jim Lupkin Podcast! In this powerful conversation, Jim sits down with Kelly Keffer to kickstart the Relationship Economy — the concept that authentic relationships, not transactions, are the real currency of business growth.

In this deep dive, you’ll learn:
• Why the relationship economy is the next frontier in business — how trust, connection, and shared values outpace price wars
• The difference between transactional business vs relationship-driven models
• Practical strategies for building genuine relationships with customers, partners, and team members
• How Six Sigma Funnels creates a systematic, scalable approach to relationship-based success
• Real-world challenges: aligning company values, managing Gen Z workforce, and cultivating culture

Whether you’re a small business owner, entrepreneur, sales leader, or growth strategist, this episode gives you frameworks you can implement immediately. Kelly shares tactics from her work with Mesa Business Builder and Mesa Hub, and the mindset required to make the relationship economy your competitive edge.

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