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The $20,000 Mistake: What CPG Founders Need to Know About Branding & Trademarks

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Manage episode 460888954 series 2840436
Content provided by The Good Food CFO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Food CFO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What’s worse? A $20,000+ legal battle, or having to completely rebrand your CPG company in 30 days?
In this eye-opening episode, trademark attorney Nicole Swartz shares how losing her own brand to trademark issues led her to protect over 1,200 brands with a 99.8% success rate. Together with CPG brand strategist Kelly Bennett, they reveal their unique approach combining legal protection with strategic brand growth.
Learn exactly when to trademark your brand name, what makes a name trademarkable, and why proper timing can save you tens of thousands in legal fees and rebranding costs. Whether you're testing at farmers markets or preparing for retail launch, this episode delivers crucial guidance for protecting your brand's future. Plus, get the inside scoop on Amazon's trademark requirements and some entertaining celebrity trademark drama.

Connect with Bread & Butter Law!

Website: Bread & Butter

Instagram: @breadandbutterlaw

Instagram: @sproutlaw

Instagram: @withkellybennett


Download their free Trademark checklist!

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe

  continue reading

166 episodes

Artwork
iconShare
 
Manage episode 460888954 series 2840436
Content provided by The Good Food CFO. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Good Food CFO or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What’s worse? A $20,000+ legal battle, or having to completely rebrand your CPG company in 30 days?
In this eye-opening episode, trademark attorney Nicole Swartz shares how losing her own brand to trademark issues led her to protect over 1,200 brands with a 99.8% success rate. Together with CPG brand strategist Kelly Bennett, they reveal their unique approach combining legal protection with strategic brand growth.
Learn exactly when to trademark your brand name, what makes a name trademarkable, and why proper timing can save you tens of thousands in legal fees and rebranding costs. Whether you're testing at farmers markets or preparing for retail launch, this episode delivers crucial guidance for protecting your brand's future. Plus, get the inside scoop on Amazon's trademark requirements and some entertaining celebrity trademark drama.

Connect with Bread & Butter Law!

Website: Bread & Butter

Instagram: @breadandbutterlaw

Instagram: @sproutlaw

Instagram: @withkellybennett


Download their free Trademark checklist!

Join The Good Food CFO Community:

Follow us on Instagram: @thegoodfoodcfo

Connect on LinkedIn: @sarahdelevan

Watch on YouTube: @thegoodfoodcfo

Become a Member: BABOYOT

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com/subscribe

  continue reading

166 episodes

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