In this episode of The Field Guide, host Peter Wilson sits down with Peter Bacon of CallTrackingMetrics (CTM), to dive deep into the tools, technology, and strategy behind modern call tracking, and why it remains one of the most important components of lead attribution for small and local businesses.

This episode is a must-listen for agencies, marketers, and business owners who want clearer insights into where their leads come from and how to make every call count. Whether you’re using call tracking today or considering adding it to your tech stack, you’ll walk away with practical, real-world knowledge from one of the most trusted experts in the space.