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The Brand Builder's Playbook // Beyond Awareness: The Business Impact of Brand Love with Sofia Colucci (Molson Coors)

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Manage episode 515401243 series 2515549
Content provided by vYve Productions and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vYve Productions and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...

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How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.

Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA’s Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.

They’re joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.

“Brand equity isn’t a soft metric. It’s a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.”

---

Download this week’s worksheet here: https://bit.ly/43eFfHi

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

390 episodes

Artwork
iconShare
 
Manage episode 515401243 series 2515549
Content provided by vYve Productions and Jim Stengel. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by vYve Productions and Jim Stengel or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tune in each Friday to enjoy our most recent episode of The Brand Builder's Playbook...

---

How do you turn customer love into business growth? In the second episode of The Brand Builder’s Playbook, the team explores how emotional connection fuels measurable results, from loyalty and repeat purchase to long-term enterprise value.

Jim, Ryan, and Lindsey dive into what it really means to build “Brand Love,” using BERA’s Love Curve to unpack how the most emotionally connected brands outperform competitors on pricing power, market share, and shareholder returns.

They’re joined by Sofia Colucci, Chief Marketing Officer of Molson Coors, who shares how her team translates brand love into bookings, loyalty, and iconic creative ideas; from beer-flavored Pringles to New Balance koozies and even a dive-bar perfume.

“Brand equity isn’t a soft metric. It’s a growth engine. The most loved brands deliver stronger loyalty, pricing power, and market performance.”

---

Download this week’s worksheet here: https://bit.ly/43eFfHi

Read about upcoming episode topics and guests here: https://bera.ai/podcast/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

390 episodes

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