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Why Great Copy Starts Before You Write a Word – with Jamie Thomson
Manage episode 518188155 series 3686004
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Kiran Kapur talks to copywriter Jamie Thomson about why the best writing begins long before fingers touch the keyboard.
He explains his five-step “Brand New Copy” method, showing how understanding goals, psychology, and positioning makes copy clear, human and effective. A practical chat about thinking, not just typing — and why AI can’t replace that.
100 episodes
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