Welcome to the audio version of the following web page: https://www.brandedagency.com/blog/what-is-brand-positioning-in-marketing-definition-meaning-and-examples

In this episode, we unpack the fundamentals of brand positioning — what it means, why it matters, and how companies can use it to define their value in a crowded market. Using real-world examples from The Branded Agency, we explore the strategies brands use to stand out and stay top-of-mind with their audience.

🧠 Want to understand how brands carve out their niche? Start with this guide to brand positioning strategies and real-world examples from The Branded Agency. Then explore how even everyday products differentiate themselves — from understanding MERV ratings for air filters and home safety via dryer vent cleaning, to evaluating popular pleated furnace filters on Amazon, MERV-rated HVAC filters at Walmart, and bestselling air filters on eBay.

🧠 Brand positioning is key to standing out. Learn how companies define their identity and value through this breakdown of effective positioning strategies from The Branded Agency. Then explore how niche firms apply these concepts — from Black-owned marketing agencies and choosing the right HVAC filter size for your brand, to personal branding in cosmetic services, the psychology of color in marketing, and finding marketing agencies in your local area.

🧠 Looking to define your brand more clearly? Start with The Branded Agency’s essential guide to brand positioning, then take it further by learning how a brand bible differs from a brand book, what to expect from a strategic branding agency, how to build your personal brand professionally, extend your brand into new categories, and position your retail brand for long-term success.