What's the first thing that pops into your head when you think of Rolex? Or Volvo? Or McDonald's?

Those instant thoughts are brand associations - and today I speak to Uli Appelbaum - the man who's written the only science-based book about them.

We discuss how most marketing books aren't based on actual science, how a friendly bakery counter person can boost daily sales by 50%, the 95-5 rule + how small businesses can use multi-sensory experiences.

Look for more Author Interviews where we invite experts to discuss their latest books and share valuable insights to help you in your business.

Books discussed in this episode:

The Science of Brand Associations - Uli Appelbaum

The Brand Positioning Workbook - Uli Appelbaum

Uli's LinkedIn: https://www.linkedin.com/in/uli-appelbaum/

Uli's website: https://first-the-trousers.com/

If you’d like my help with your Business go to www.lizscully.com/endlessClients

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list