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Win more commercial relationships by mastering the account switching experience!
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The account switching experience for commercial banking clients remains one of the most confounding issues. We delve into some of the main bottlenecks, which are redirecting payroll, merchant services, ACHs, customer payments, notifying vendors, and closure of legacy accounts. This is a process that can take 3 to 6 months to complete. The bank that can address this issue will gain a lot of commercial clients. This episode examines an article from Bank Director titled “The hidden bottleneck in winning commercial relationships.” A link to the article is included below.
Link: The Hidden Bottleneck in Winning Commercial Relationships | Bank Director
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