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Intuit Mailchimp's Diana Williams on moving from fragmentation to holiday sales success

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Manage episode 521220279 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?

Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly.

Today, we're going to talk about how small and mid-sized retailers can punch above their weight during the critical holiday season. We'll explore the challenge of turning fragmented customer data from online browsing, email clicks, and even in-store visits into a cohesive strategy that drives precision-targeted campaigns, creates loyal customers, and, most importantly, delivers measurable ROI in a complex, multi-channel world.

To help me discuss this topic, I'd like to welcome, Diana Williams, VP of Product Management at Intuit Mailchimp.
About Diana Williams

Diana Williams on LinkedIn: https://www.linkedin.com/in/dianalwilliams/
Resources
Intuit Mailchimp: https://www.mailchimp.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

769 episodes

Artwork
iconShare
 
Manage episode 521220279 series 2577060
Content provided by The Agile Brand. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The Agile Brand or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise?

Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly.

Today, we're going to talk about how small and mid-sized retailers can punch above their weight during the critical holiday season. We'll explore the challenge of turning fragmented customer data from online browsing, email clicks, and even in-store visits into a cohesive strategy that drives precision-targeted campaigns, creates loyal customers, and, most importantly, delivers measurable ROI in a complex, multi-channel world.

To help me discuss this topic, I'd like to welcome, Diana Williams, VP of Product Management at Intuit Mailchimp.
About Diana Williams

Diana Williams on LinkedIn: https://www.linkedin.com/in/dianalwilliams/
Resources
Intuit Mailchimp: https://www.mailchimp.com
The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow
Catch the future of e-commerce at eTail Palm Springs, Feb 23-26 in Palm Springs, CA. Go here for more details: https://etailwest.wbresearch.com/
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

  continue reading

769 episodes

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