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11/7/25 - The Ag Executive Episode 17: Interview with Grower and AgTech CEO James Nichols on His Playbook for Smarter Specialty Crops, Water and Automation, and More
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Nichols Farms VP of Farming and HotSpot AG CEO James Nichols shares his grower-to-AgTech journey and a water-first playbook built on ET scheduling, automated irrigation and continuous fertigation. He breaks down SGMA compliance, evolving pest pressures in pistachios and what’s next in nutrient dosing and crop protection.
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