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#645 Unlocking Growth with Smrts: AI Solutions for Small Business Owners
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How can small business owners truly harness the power of AI without losing the human touch?
In this episode of Talking with the Experts, indie podcast host Rose Davidson speaks with Roberto Martinez, founder of Braven Agency and SMRTS, about how AI is reshaping the way small businesses grow. Roberto introduces us to Smrts, Braven’s proprietary AI software designed to give entrepreneurs the tools and insights they need to succeed in a digital-first world.
Smrts isn’t just another piece of software - it’s a business intelligence solution built for transformation. By combining AI-driven reports with expert digital marketer input, Smrts empowers business owners with clear, actionable steps that lead to growth. This hybrid “human-in-the-loop” model ensures strategies are not only efficient but also practical and high-quality.
Roberto shares his lived experience as a Google Digital Coach, creator of LA Optimized, and trainer for global leaders like Amazon, Google, and USC. He’s helped thousands of businesses unlock growth, and in this episode, he brings those lessons to you.
Listeners will learn why adapting to new technology is critical, how AI can integrate seamlessly with human expertise, and why affordable AI solutions like Smrts are game-changers for entrepreneurs.
If you’re a small business owner wondering how to adapt, stay competitive, and grow in today’s digital economy, this episode will give you the roadmap you’ve been waiting for.
🔗 CONNECT WITH ROBERTO
LinkedIn: https://www.linkedin.com/in/robthemarketer/
Facebook: https://www.facebook.com/robmartinez55
Instagram: https://www.instagram.com/robertombraven/
Website: https://bravenagency.com/
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Chapters
1. #645 Unlocking Growth with Smrts: AI Solutions for Small Business Owners (00:00:00)
2. Fear of AI should focus on competitors adopting solutions faster rather than the technology itself, as other business owners using AI more effectively will gain competitive advantages. (00:04:18)
3. AI has existed in various forms for years through CRMs, streaming services like YouTube that learn preferences, banking fraud prevention systems, and chatbots before recent advances like ChatGPT. (00:06:51)
4. Operational workflow analysis following Henry Ford's assembly line approach helps identify repetitive tasks where AI can streamline processes, reducing 10-hour tasks to 5 hours in areas like branding and social media. (00:08:35)
5. SMRTS was developed to scale business consulting by creating an AI agent that identifies entrepreneur pain points through assessments, with human review adding value to generate actionable reports. (00:12:37)
6. Innovative avatar solutions help reserved employees communicate ideas through third-person digital representations, enabling introverts to participate more actively in company discussions. (00:17:21)
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