In today’s episode, we look at one of the most powerful sales lessons of the modern era—how Steve Jobs transformed an unfathomed idea into the most influential product on Earth. Beyond design and technology, Jobs mastered something far more valuable for sales leaders: storytelling and emotional connection.

You’ll learn why the original iPhone launch in 2007 remains one of the greatest examples of emotional selling—and how that same philosophy can elevate the way your sales team communicates value, influences decision-making, and builds trust with customers.

Key Takeaways:

• Steve Jobs' storytelling mastery was key to his sales success.
• Emotion-driven sales processes can transform unknown products.
• The impact of storytelling in sales is profound and lasting.
• Understanding customer emotions is crucial for sales success.
• Jobs' approach to sales was both art and science.

0:00 Intro

0:35 How Steve Jobs Drove His Sales Process

1:24 Iphone: The Object of Desire

2:22: Emotions of Our Product

4:08 Storytelling and Emotional Connections

5:30 Key Learning

6:18 Wrap- Up

6:48 Outro

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This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.