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S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment
Manage episode 489107989 series 2661694
In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.
Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.
Key Takeaways:
- How to structure a market entry case in pharma and healthcare
- Techniques for modeling net present value and weighted success rates
- How to weigh timing, patent risk, and alternative product pathways
Additional Resources
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
An Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Connect With Management Consulted
- Schedule free 15min consultation with the MC Team.
- Watch the video version of the podcast on YouTube!
- Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
- Join an upcoming live event - case interviews demos, expert panels, and more.
- Email us ([email protected]) with questions or feedback.
Chapters
1. S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment (00:00:00)
2. [Ad] Real Talk About Marketing (00:17:07)
3. (Cont.) S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment (00:17:55)
569 episodes
Manage episode 489107989 series 2661694
In the seventh episode of our Intro to Casing series, we explore a Strategy& market study case in the healthcare space. The client has developed a new drug to treat female hair loss - but with the patent window closing fast, they must decide whether to launch now or pivot to an alternative option.
Join Ed as he evaluates market potential, models probability-weighted profitability, and compares investment strategies across competing drug candidates.
Key Takeaways:
- How to structure a market entry case in pharma and healthcare
- Techniques for modeling net present value and weighted success rates
- How to weigh timing, patent risk, and alternative product pathways
Additional Resources
- Consulting prep programs: Black Belt (8+ hours of structured interview coaching, optional resume edit); SuperPrep (20+ hours of end-to-end strategy + coaching, optional resume edit)
- Free consulting application deadlines tracker
- Download a step-by-step Case Prep Plan (free)
An Acxiom podcast where we discuss marketing made better, bringing you real...
Listen on: Apple Podcasts Spotify
Connect With Management Consulted
- Schedule free 15min consultation with the MC Team.
- Watch the video version of the podcast on YouTube!
- Follow us on LinkedIn, Instagram, and TikTok for the latest updates and industry insights!
- Join an upcoming live event - case interviews demos, expert panels, and more.
- Email us ([email protected]) with questions or feedback.
Chapters
1. S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment (00:00:00)
2. [Ad] Real Talk About Marketing (00:17:07)
3. (Cont.) S18E19: Intro to Casing (7 of 10): Strategy& Market Study Case – Hair Loss Treatment (00:17:55)
569 episodes
All episodes
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