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Sneak-y Satanic Marketing with Tim Donald

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Manage episode 518851879 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.

In this episode we discuss:

  • Why you shouldn’t chase seniority
  • Building from DTC to retail
  • The power of design for Sneak
  • Satanic cults for marketing activations
  • Building a brand around gaming culture
  • Finding the sweet spot between nerd culture and popular culture
  • The creative pressure to stay true to the brand heritage
  • The impact of price promotion on brand
  • Building communities for marketing while not “selling out”

Full show notes, including contact details and a transcript can be found here on the show page.

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 518851879 series 3247906
Content provided by Andi Jarvis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Jarvis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Tim Donald is the Creative Director at Sneak, the cult energy brand known for its disruptive campaigns, chaotic storytelling, and fiercely loyal fanbase.

In this episode we discuss:

  • Why you shouldn’t chase seniority
  • Building from DTC to retail
  • The power of design for Sneak
  • Satanic cults for marketing activations
  • Building a brand around gaming culture
  • Finding the sweet spot between nerd culture and popular culture
  • The creative pressure to stay true to the brand heritage
  • The impact of price promotion on brand
  • Building communities for marketing while not “selling out”

Full show notes, including contact details and a transcript can be found here on the show page.

  continue reading

102 episodes

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